Several businesses have embraced tech, creating a digital presence to show off their wares and reach out to their clients. However, this transition to digital has ratcheted up during the COVID-19 pandemic. The enforced lockdowns have made it vital for businesses to operate remotely through the virtual world. In other words, brands have to ensure that they’re still operational even if they’ve shuttered their physical locations.
If you’re one such business, you need to engage a web design agency to take your business to the next level.
However, this brings a significant problem to the surface. With a vast number of brands setting up websites, your brand has to stand out to have any chance of beating out the competition. Therefore, it’s essential to get ahead and lead the trends that are likely to take over the Miami web design industry.
This comprehensive guide outlines and digs deeper into the various trends that every web design agency should offer in 2021.
What agency digital marketing and web design trends should you look out for in 2021?
Miami web design has been steadily moving on from functionality, tending towards user experience. In that time, websites have become more intuitive, allowing clients to effortlessly interact with businesses.
In 2020, several brands preferred websites with futuristic tech designs. 2021 will see more of the same. However, it’ll be a mixed bag of techniques, ranging from retro to futuristic and everything between.
Below, we take a look at the trends that Miami web design will ride. They include:
1. Dark mode
There were rumblings about dark mode in 2019, mainly from mobile device users. A few apps took it on and rolled it out in updates. Users loved it so much, prompting the giant tech players to provide dark mode alternatives for their operating systems. Several websites have also adapted it, making it the default theme.
But what’s all the fuss about dark mode?
Well, for starters, it really looks cool. For a long while, websites have been mostly white. Dark mode brings a contrast that makes other aesthetic features on the site pop. Furthermore, this mode reduces eye strain. This is particularly useful when clients open your site on their mobile devices in the dark.
Speaking of, dark mode improves mobile devices’ battery life.
Given all these benefits, any web design agency worth its salt should be in a position to provide dark mode as an option to clients.
2. Animated 3D content
Like we mentioned earlier, the stiff competition in any given online space requires brands to stand out from all the noise. This has forced digital marketing agencies to reach for the back pages of their web design playbook, pulling out unique themes.
Three-dimensional designs are eye-catching, compelling users to stay longer on the given site.
And it’s not just about slapping any 3D feature on the page. Crafty designers have developed complex three-dimension features that grab a user’s attention immediately when they open a page. One of the stand-out 3D expressions on web pages is the use of parallax animations. These are usually apparent when the user scrolls down or up the page. The background features appear to move slower than those in the foreground.
As more brands aim to leverage this user interaction, animated 3D content will play a more significant role in 2021 web design.
3. Advanced AI in chatbots
For any business to be successful, they have to put an emphasis on customer care and experience. But with the pandemic clamping down on income, companies are finding ways to limit their expenses – including trimming their customer service personnel numbers.
Digital designers have provided a solution in the form of chatbots. In 2020, chatbots have evolved from the simple pop-ups in the corner with generic messages to more advanced bots.
2021 will see more artificial intelligence integrated into chatbots, enabling customers to have full-on conversations without realizing that they aren’t talking to a person.
A Miami web design agency should incorporate bots with AI that can seamlessly switch to Spanish to suit the user.
4. Vintage aesthetics
Retro items always come back into favor. Take fashion and music, for example. 90s-inspired stone-washed jeans are all the rage now. In music, artists are sampling or doing renditions of older records.
All this plays the nostalgia card to get people interested in what’s on offer.
The same applies to agency digital marketing. Designers use retro fonts, designs and images to appeal to users.
Going forward, in 2021, designers will marry vintage with current or futuristic themes to create websites that stand out from the rest.
5. Shorter website load time
All the impressive designs won’t do any good if users have to wait several seconds for your website to load. Brands need to ensure that their customers and potential clients have a flawless experience when using their website.
Page load time is as important as the aesthetics, if not more. Ideally, a user would want a site load instantaneously when they open it.
Research shows that users will be OK with one to two seconds of load time. The longer the page takes to load, the more frustrated a user becomes, putting your brand in a negative light.
However, this becomes a headache for designers because high-quality features take up a lot of memory, requiring more time for the user’s computer to open the site.
The trend going into 2021 is to make aesthetically-pleasing design elements that don’t affect the site’s load time.
6. Incorporating social justice movements in design themes
Turbulent 2020 has brought to light several social injustices, prompting widespread movements clamoring for change. Several brands are aligning themselves with these movements to show support for those affected.
Businesses have not only done this through their social media platforms but have also turned to their websites to show their support.
Social activism will carry on to 2021, and so will the associated web design elements on brand sites.
7. Data visualization
In the latter part of the last decade, data became vital to how brands do business. Analyzing this data allowed brands to get insight into their customer base and make informed decisions to boost their businesses.
This practice doesn’t seem to be about to stop as businesses become ever more reliant on data in their marketing efforts.
For instance, PPC digital marketing agencies need to show potential clients their previous work record. The only way to show these numbers in an engaging way is to use data visualization.
Web designers have been including more charts and graphs on such sites. However, 2021 will see them up their game by using more design elements to make charts and graphs more interactive.
In a nutshell
Circumstances in 2020 forced several businesses to adopt a virtual presence, leading to plenty of innovation by every web design agency. Companies new and old will only continue to embrace digital life moving forward into 2021.
This means that the Miami web design space will see more creativity to meet the demand for unique websites.
Do you want to boost your brand and leave the competition in the dust? Reach out to Suncode Miami for proven web development services, allowing you to give your customers a great user experience.
